Privacy policy

This Privacy Policy describes how forge-and-foundry.com (the "Site", "we", "us" or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. The Site is operated by Forge & Foundry Group Limited, a company registered in England and Wales.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processors Shopify, Google (Google Analytics and Google Tag Manager), Meta Platforms, TikTok and Klaviyo.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processors Shopify and Klaviyo, and with our shipping carriers in order to deliver your order.

Customer support information

  • Examples of Personal Information collected: your name, email address, order number, delivery address, and the contents of any correspondence you send us — including photographs you choose to share with us in support of a return, warranty or damage claim.
  • Purpose of collection: to provide customer support, resolve returns, exchanges and warranty claims, and to keep a record of our correspondence with you.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processors Shopify and Klaviyo.

Product review information

  • Examples of Personal Information collected: your name or display name, email address, star rating, written review, and any photographs you choose to submit with a review.
  • Purpose of collection: to collect, display and moderate customer reviews of our products on the Site.
  • Source of collection: collected from you when you submit a review, or when we invite you to review a purchase.
  • Disclosure for a business purpose: shared with our reviews processor, Fera. Please note that the content of a published review, and the name you submit it under, will be publicly visible on the Site.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Klaviyo to send marketing and transactional emails and SMS messages, and to manage our marketing lists. You can read more here: https://www.klaviyo.com/legal/privacy-notice.
  • We use Fera to collect, moderate and display product reviews. You can read more here: https://www.fera.ai/privacy-policy.
  • We use Google Analytics and Google Tag Manager to understand how customers use the Site, and the Google & YouTube sales channel to list our products. You can read more here: https://policies.google.com/privacy?hl=en.
  • We use Meta Platforms (Facebook and Instagram) and TikTok for advertising and to list our products. You can read more here: https://www.facebook.com/privacy/policy and https://www.tiktok.com/legal/privacy-policy.
  • We share your delivery details with our shipping carriers so that they can deliver your order.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners — currently Google, Meta Platforms (Facebook and Instagram) and TikTok. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies, pixels or other similar technologies, which you may consent to depending on your location.
  • We use Klaviyo to build and manage marketing audiences based on your interactions with the Site and with our emails.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

You can also unsubscribe from our marketing emails at any time using the unsubscribe link at the foot of any email we send you, or by emailing us at hello@forge-and-foundry.com.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the UK General Data Protection Regulation ("UK GDPR") and the EU General Data Protection Regulation ("GDPR"), if you are a resident of the United Kingdom or the European Economic Area ("EEA"), we process your personal information under the following lawful bases:

  • Your consent — for marketing communications and non-essential cookies;
  • The performance of the contract between you and the Site — to process and deliver your order;
  • Compliance with our legal obligations — for example, retaining transaction records for tax purposes;
  • For our legitimate interests, which do not override your fundamental rights and freedoms — for example, preventing fraud and improving our products and Site.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. Transaction records are retained for six years in order to meet UK tax and accounting obligations. For more information on your right of erasure, please see the 'Your rights' section below.

Automatic decision-making

If you are a resident of the UK or the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Sharing and "Selling" Personal Information — California residents

This section applies to the extent that the California Consumer Privacy Act of 2018, as amended ("CCPA"), applies to us. We provide the following information for transparency regardless.

We do not sell your Personal Information for money. However, our use of advertising and analytics cookies and pixels — currently those provided by Google, Meta Platforms (Facebook and Instagram) and TikTok — may be considered a "sale" or a "share" of Personal Information for cross-context behavioural advertising under the CCPA.

Categories of Personal Information disclosed for these purposes: identifiers (such as online identifiers, cookie IDs, IP address and email address), commercial information (such as products viewed and purchased), and internet or other electronic network activity information (such as browsing and interaction with our Site and ads).

How to opt out: you can opt out at any time by:

  • Emailing us at hello@forge-and-foundry.com with the subject line "Do Not Sell or Share My Personal Information". We will action your request and confirm once it is complete;
  • Using the opt-out links listed in the "Behavioural Advertising" section above;
  • Enabling a browser-level opt-out signal such as the Global Privacy Control (GPC), or adjusting your cookie settings where a cookie preferences control is offered on our Site;
  • Adjusting your browser's cookie settings to block third-party cookies, as described in the "Cookies" section below.

Minors: we do not knowingly sell or share the Personal Information of consumers under 16 years of age.

Financial incentives: we do not offer any financial incentive in exchange for permission to sell or share your Personal Information. Our newsletter sign-up discount is offered in exchange for consent to marketing communications only, and you may unsubscribe at any time without losing access to any product or service.

Your rights

UK GDPR and GDPR

If you are a resident of the United Kingdom or the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. You also have the right to object to or restrict certain processing, and to withdraw consent at any time. If you would like to exercise these rights, please email us at hello@forge-and-foundry.com.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, to opt out of the sale or sharing of your Personal Information, and to ask that your Personal Information be corrected, updated, or erased. We will not discriminate against you for exercising any of these rights. If you would like to exercise these rights, please email us at hello@forge-and-foundry.com.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.

Advertising and Marketing

Provider Function
Google (Analytics, Tag Manager, Ads) Site analytics, conversion measurement and remarketing.
Meta Platforms (Facebook, Instagram) Conversion measurement and targeted advertising.
TikTok Conversion measurement and targeted advertising.
Klaviyo Email and SMS marketing, on-site behaviour tracking and audience building.
Fera Collection and display of product reviews.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@forge-and-foundry.com or by mail using the details provided below:

Forge & Foundry Group Limited, Nightingale House, 46–48 East Street, Epsom, Surrey, KT17 1HQ, United Kingdom. Registered in England and Wales, company number 13015028.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority — the UK Information Commissioner's Office — here: https://ico.org.uk/make-a-complaint/.

Last updated: 6 August 2026